From laptops to iPhones, today’s students – known as “Digital Natives” - are always plugged in and accustomed to receiving information from multiple outlets. But students aren’t just passive participants anymore. Thanks to social media sites like Facebook, YouTube and Twitter, students now have the ability to actively engage online audiences in unique and personal ways.

At the core, social media is about staying connected to communities in order to foster information sharing, networking and promote conversation. Wikipedia describes social media as “a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.“

To learn more about social media, read the full Wikipedia article, and to learn more about using social media to connect with students, alumni and others, contact the FIC.

The University of Texas at Austin is also on YouTube Edu. What starts here changes the world.